Green Heart of Kenya believes the idea of incubation is one of sustainable development for
businesses and business people in the local community. Start-ups and young businesses often
struggle for capital, business advice, market development, and business culture. When you start
a business, you often angle for success. Yet, at the centre of that journey is a business
development process including hiring people, developing a market, sales, developing a culture,
managing stakeholders, managing the brand, and creating brand awareness among other
facets. For us, that is the gap that business incubation should fill. New businesses not only
benefit their founders and the people that buy their goods and services but also the
stakeholders benefiting from opportunities, especially employment.
Our company is committed to creating an incubation unit that can nurture young local
businesses to sustainability and stability by following our simple incubation model:
- Structures: We want to help businesses have financial, operational, manpower, and
legal structures that can outlast their owners. We believe the structure of the business is
key to its success and sustainability.
- Market: The most challenging part of a business is market development. We believe in
incubation that will drive your business towards quick and sustainable growth and
development of the market.
- Sustainability: Our model is to ensure the business does good by itself, the market, and
the environment. Leaving a zero footprint environmentally while maintaining business,
financial, and operational sustainability is front and centre for our model.
- Community: Our mentorship model for business incubation includes ensuring that
businesses can lean on each other and support each other in a sustainable ecosystem.
We mentor businesses to support each other in a sustainable value chain.
- Profit: Ultimately, we want the business to make a profit. The business can only support
the local and human ecosystems by making enough money to do so sustainably. We
support business growth on a commercial and business level.
Joining the Green Heart of Kenya business community is an interesting venture for your
business. We would like to support the local ecosystem to grow businesses because the Kilifi
community will immensely benefit from a booming business environment.